Objective Comparison
REMA 1000 vs Kiwi vs Coop Norway
Researched from 12 sites
-
REMA 1000
Photo: startupintros.com
-
Kiwi
Photo: no.wikipedia.org
- Coop Norway
The Verdict
All three chains are competitively priced within 3% of each other. Choose based on location proximity or your specific need for either Coop's annual dividend, Kiwi's diaper/produce bonuses, or REMA 1000's simple, app-focused personalized deals.
Detailed Attribute Comparison
| Attribute | REMA 1000 | Kiwi | Coop Norway |
|---|---|---|---|
| Loyalty Program Benefits Determines how you save money on groceries beyond base prices. |
10% off fruit/veg; personalized discounts; Spenn integration. | 1% base bonus; 15% on fruit/veg; 50% on diapers/pads/tampons. | 1% minimum annual dividend; personalized coupons; member-only deals. |
| Membership Cost Initial cost required to access full member benefits. |
Free | Free | 300 NOK (refundable share) |
| Primary Format Affects the variety of items and shopping atmosphere. |
Discount | Discount | Hybrid (Discount to Premium) |
| Known issues Common pain points reported by customers. |
Past data security incidents; store quality variance due to franchise model. | Occasional stock/cleanliness complaints; complex price variability. | Difficulty tracking best regional benefits; initial membership fee barrier. |
| Digital Payments Convenience of checkout and bonus registration. |
Payment card identification; Spenn integration. | Trumf Pay (integrated mobile payment). | Coopay (in-app payment). |
| Price Competitiveness Relative cost for a standard basket of groceries. |
Low (competitive within 3%) | Low (competitive within 3%) | Low to Moderate (Extra format is competitive) |
| Mobile App Availability Essential for accessing modern loyalty features. |
Yes (REMA app) | Yes (Trumf app) | Yes (Coop app) |
| Bonus Conversion How earned points provide tangible value. |
Flexible rewards (Spenn) | Cashback or EuroBonus conversion | Cash dividend (annual) |
| Store Accessibility Likelihood of finding a store nearby. |
High (broad national coverage) | Very High (extensive national coverage) | High (wide network of varied store formats) |
| Sunday/Late Shopping Availability outside standard weekday hours. |
Regulated (limited to small shops) | Regulated (limited to small shops) | Regulated (limited to small shops) |
Sources
12 sites were read by a live web search while this comparison was written.
- norwayexplained.com
- norgeguide.com
- startupintros.com
- reddit.com
- thelocal.no
- esmmagazine.com
- trustpilot.com
- safecontrols.blog
- thenews.coop
- newsinenglish.no
- konkurransetilsynet.no
- no.wikipedia.org
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